Mapping the needs of a generation : JISC

Mapping the needs of a generation : JISC:
"Interim findings of major study of doctoral researchers indicate urgent need for libraries and universities to develop their understanding of ‘Generation Y’." Emerging findings from a major three-year research study into the information-seeking behaviour of doctoral students have highlighted the need for far greater understanding of the generation born between 1982 and 1994 – commonly dubbed Generation Y.
Interesting article reporting research from the British Library.